Paul Reubens at 70: ‘Fun’ Is Still the Secret Word

« I know you are, but what am I? » — Pee Wee Herman

And they said it couldn’t happen!

Today, Paul Reubens (born Paul Rubenfeld on Aug. 27, 1952) celebrates (in the coolest style, to be sure) his seventieth birthday. What’s he got to do with comics? Well, he obviously reads them, and his alter-ego, Pee-wee Herman, once met legendary small-scale comics hero Bazooka Joe.

This momentous occasion took place on the back of card no. 18 (of 33) from Topps’ delirious Pee-wee’s Playhouse set (1988). Introductions were arranged by that dapper bon vivant, Mark Newgarden.

This is happily one of those rare occasions when the word ‘Fun’ is accurately evoked. While Mr. Reubens wasn’t directly involved with the conception and concoction of this splendid ‘Pak’, he signed off on every aspect of it — no generic licenced product, this.
While the front of the cards bore the standard, time-tested ‘photographs with captions’ images, the backs is where the anarchic action was. Here are a few samples. Note the unbleached cardboard, which adds a certain primitive je ne sais quoi.
“Remember — you are an ARTIST!”
The Puppetland Band, those adorable beatniks, were always favourites.
Cartoonists Mark Newgarden and Kazimieras ‘Kaz‘ Prapuolenis write in!
Sexual innuendo and hidden messages on a kids’ show? You don’t say!
Funny, I would have expected Françoise Mouly‘s french to be better than this. Perhaps that’s why she moved to NYC.
A sheet of stickers… featuring, front and centre, Roger from Monsterland (‘Look’ was the secret word that week).
Temporary (sorry) tattoos. It was just to difficult to pick just one sheet, so here are two.
The “Pee-wee Copter”, front and back.
If you think you recognized the distinctive stylings of messrs. Charles Burns on the front and those of J.D. King* on the back… kudos on your discerning eye, keen one.

At one time, during Pee-wee’s heyday, I dated for a few months this girl from a, to put it mildly, conservative family. Her little brother was expressly forbidden from watching Pee-wee’s Playhouse, for fear that ‘it might turn him gay’. Live and learn… do check out this smart list of The Best 25 Pee-wee’s Playhouse Moments.

Happy birthday Paul, and a great weekend to you, Pee-wee!

Bonus time: in a case of ‘biting the hand that feeds’, Topps issued this snarky entry as part of its 1991 Wacky Packages series. Concept, writing and layout by Mark Newgarden, painted art by John Pound.

– RG

*a grateful tip of the hat to Mark Newgarden for the inside dope!