« To prevent enabling oppression, we demand that black people be twice as good. To prevent verifying stereotypes, we pledge to never eat a slice a watermelon in front of white people.* » — Ta-Nehisi Coates
On a scorching day last week, we were at home digging into a particularly tasty watermelon.
As neither of us grew up in the U.S. of A., the simple act of eating juicy pastèque has not been tainted, as it has for many, by racism and stereotypes. We’ve been allowed to appreciate the watermelon for itself, as a healthy, refreshing, tasty treat. A lightbulb came on as I recalled a relevant sequence in one of Spain Rodriguez‘s ‘Fred Toote’ stories, set in the 1950’s Buffalo of his youth — and so here it is:
And that’s not all: a few days later, a friend’s news feed presented me with a most insightful, eye-opening *and* heartbreaking tweet:
« It seems almost silly to say that watermelons have been racialized, but that is exactly what happened in this culture. » Here’s the full article, a fascinating summary of the issue from Dr. David Pilgrim of Ferris State University’s Jim Crow Museum of Racist Memorabilia, written in response to the rather hostile comment of “Judging from the pictures on your website, you seem to be saying to me that black people don’t like watermelons? Sometimes you liberals make me shake my head.“« Boys Stealing Watermelons Bank. Made by Kyser & Rex of Philadelphia, PA. circa 1894. When a lever is pressed and the coin deposited, a dog runs out to keep the boys from their prize. »Comics pioneer Gustave Verbek (1867-1937), known as Verbeek after he “moved to the United States, where an immigration officer misspelled his name“, tackles a familiar subject in his Upside-Downs strip of Aug. 7, 1904 . Don’t forget to read it upside down for the second half of the story! My warmest thanks to Sunday Press‘ Peter Maresca for providing me with this rare image.
A piece in graphite on manila by James Ellsworth “Worth” Brehm (b. 1883 – d. 1928) illustrating one of Booth Tarkington‘s ‘Penrod’ novels, circa the 1910s. Seems like any and all scamps — of all races — would raid the watermelon patch, given half a chance.
An ice cream advertising sign, circa 1922. If you’ll bear with me, here’s a longish, must-read quote from the indispensable Wicked Words by Hugh Rawson (1989, Crown Publishers, New York):
Pickaninny. A black child. Thus, from a book that was being sold in 1987 in order to raise money for the state of California’s observance of the bicentennial of the United States Constitution. ” If the pickaninnies ran naked it was generally from choice, and when the white boys had to put on shoes and go away to school they were likely to envy the freedom of their colored playmates” (Fred Albert Shannon, essay on slavery, 1934, in The Making of America, W. Clean Skousen, ed., 1985).
Pickaninny arose among slaves in the West Indies, where it was recorded as early as 1653. The original users based the term either on the Portuguese pequenino, little child, or its Spanish equivalent. They employed the term affectionately, of course, and, on the evidence of Captain Frederick Marryat, who was a sensitive recorder of language, applied it to little children generally, regardless of color, e.g. “And den, Mass Easy, you marry wife – hab pickaninny — lib like gentleman” (Mr. Midshipman Easy, 1836).
But no white person can get away with this today. The essential informality of the word makes it seem too condescending, too offensive, to most modern sensibilities. The California Bicentennial Commission, in fact, halted the sale of The Making of America, and issued a formal apology for having authorized it in the first place, after this use of pickaninny was called to their attention (along with other matters, the text also concluding that “slave owners were the worst victims of the system [of slavery].”
One Sheet poster from Donald’s Garden (RKO, 1942), written by Ralph Wright and directed by Dick Lundy. « During WWII, Americans were expected to help their country in the war effort by participating in “Victory Gardens.” This was a measure to conserve produce domestically so food could be shipped to the troops overseas. » Watch it here!This is Krazy Krow no. 2 (Fall 1945, Timely). Racist stereotype or not? It’s not always the case, as R.C. Harvey soberly argues in an excellent article on Walt Kelly‘s Pogo, Sometimes a Watermelon Is Just a Watermelon. Here’s a sample: Harvey — « This is ultimately a failure to understand what the watermelon stereotype actually entails. Surely you realize that there’s nothing intrinsically degrading in liking to eat watermelon. Watermelon was one of the props in a general stereotype of the African American as filled with infantile enthusiasm, easily distracted and reduced to paroxysms of delight at the rattling of dice, the smell of fried chicken, or the sight of a watermelon. This is not what’s happening in Kelly’s story at all. But then, Andrae hardly seems to have an idea of his own on this subject at all. Rather, he has a grab bag of received notions, incompletely understood and haphazardly applied. Watermelon equals racism, that is all you know and all you need to know. »A slice of Mal Eaton’s delightful Rocky Stoneaxe (né Peter Piltdown); undated, but since it bears the Stoneaxe name, it’s post-1953 and saw print in the pages of Boy’s Life Magazine. Eaton’s a local favourite, and my co-admin ds has twice written about his signature creation. First came Mal Eaton’s Peter Piltdown, then Tentacle Tuesday Masters: Mal Eaton — Peter Piltdown Goes Fishing!And now for something more progressive: called ‘the most successful Jewish ad campaign of all time’ (*explicitly* Jewish would be my caveat), the truly classic Levy’s rye bread campaign was launched in 1961 and lasted into the 1970s, spawning along the way countless imitations, parodies and ripostes, including, circa 1967, the You Don’t Have to be Negro to Love Watermelon seen here front and centre. Keen readers surely will have spotted the unmistakable deadpan mug of the rightly legendary Buster Keaton, bottom left.
According to a New York Times article, « Malcolm X liked the poster featuring the black child so much that he had himself photographed alongside it. »
Given the right writer, I’ve always enjoyed the Dilton-Moose pairing more than the Moose-Midge combo. The boy genius and the dunce are genuine friends, while Midge only serves as a vehicle for Moose’s jealousy and as a way to land Reggie in traction. This one appeared in Archie’s Joke Book Magazine no. 46 (May 1960, Archie). Writer unknown, art by Joe Edwards (1921-2207).
A page from Little Audrey and Melvin no. 4 (November 1962, Harvey); kudos to Melvin — I can’t even get a proper boomerang to return to me, let alone a piece of rind used in its stead.
I suppose your stomach acids would have done the trick just as well, Lotta. A page from Little Lotta no. 65 (May 1966, Harvey).
A special watermelon sequence by the Lieber Bros, Stan & Larry, with inks by Mike Esposito (moonlighting as Mikey DeMeo); this is from The Parents of Peter Parker!, published in The Amazing Spider-Man Special no. 5 (Nov. 1968, Marvel).
And finally, a collaboration between prankster and cultural scholar Sam Henderson and late-in-life eccentric poet Ernest Noyes Brookings; it appeared in Duplex Planet Illustrated no. 7 (March 1994, Fantagraphics), edited by David Greenberger. And if you’ve enjoyed the visual version, try the 1991 musical adaptation by Maestro Subgum & The Whole!
-RG
*He’s not even slightly exaggerating: the heinous stereotype just won’t die.
Who's Out There? 