Treasured Stories: “The People vs. Hendricks!” (1964)

« Programmed for love, she can be quite tender
Treat her unkind, nothing offends her
She vacuums the carpet and doesn’t complain
She’ll walk the dog in the pouring rain.
» — Was (Not Was), Robot Girl

Today, on the occasion of his birthday (this would be number 112), we celebrate the great writer and editor Leo Rosenbaum (1909-1974), Potentate of Pseudonyms. If you know of him at all, odds are it’s under his nom de plume of Richard E. Hughes, pioneering chief writer and editor of the American Comics Group (ACG, 1943-67), and then perhaps under one of the numerous colourful aliases he adopted to conceal the fact that he was doing most, if not all, the company’s writing. In alphabetical order, meet Pierre Alonzo, Ace Aquila, Brad Everson, Lafcadio Lee (a salute to the Irish-born writer of Japanese ghost stories of Kwaidan fame, perhaps?), Kermit Lundgren, Shane O’Shea, Greg Olivetti (probably inspired by the brand of his typewriter!), Kurato Osaki, Pierce Rand, Bob Standish and Zev Zimmer.

Early in my comics collecting days, I spent a lot of time consulting Robert Overstreet‘s The Comic Book Price Guide (a practice I’ve utterly abandoned) gleaning random bits of trivia and dreaming about potential acquisitions. One item that greatly piqued my interest was this note:

From the 12th edition of The Comic Book Price Guide (1982, Overstreet Publications).

Well, I did eventually get my hands on a copy, and I must say wasn’t disappointed. And since I was taught to share with the other kids, here’s the story in question.

While “The People…” draws upon familiar elements of The Bride of Frankenstein and say, Inherit the Wind, I daresay that its heart-rending conclusion is its very own.
And here’s the cover. This is Unknown Worlds no. 36 (Dec. 1964 – Jan. 1965, ACG); art by Kurt Schaffenberger.

As for the artist: Johnny Craig (1926-2001) had been absent from the comics field most of the decade that followed EC Comics’ near-total collapse and the advent of the Comics Code, when he suddenly turned up at ACG (he’d been toiling in advertising). He would later do some work with Warren, Marvel and DC until the early 80s, at which point he more or less retired. Craig’s always been near the very top of my favourites at EC. Since he was, artistically-speaking, painstaking (‘slow as mollasses in February‘, my art school drawing teacher was fond of saying) and quite self-critical, Gaines entrusted him, as he did in the case of Harvey Kurtzman, with some editorial and scripting responsibilities to make up the income shortfall and keep him around and happy. And so the Craig-edited-and-led Vault of Horror is easily the finest of the company’s horror trio, largely thanks to Craig’s solid writing skills, not to mention his inspired artwork. Craig’s stories provided a much-needed breather from Gaines and Feldstein’s often powerful, but also formulaic and overwritten tales.

Interestingly, while Craig’s art style is overall understated and full of spit and polish, he created several of the company’s most transgressive images (such as this one and that one). Editor-writer Hughes knew precisely what he was doing (as any editor worth his salt should) when he conceived this story and assigned it to Craig. It plays superbly to the man’s strengths, if you ask me.

-RG

Treasured Stories: “The Monster Maker of Madison Avenue!” (1967)

« I’ve learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one. » — Leo Burnett

Given that they’re often referred to as comics, or funnybooks, mainstream American comic books haven’t been nearly as funny as one might reasonably expect… particularly the ones that set out to be humorous.

In the scope of the Ages of Gold and Silver, the selfsame Pantheon of Exceptional Providers of Hilarity pops up as if on cue: Carl Barks (Uncle Scrooge), John Stanley (Little Lulu, Melvin Monster, Dunc and Loo), Basil Wolverton (Powerhouse Pepper), Jack Cole (Plastic Man), Harvey Kurtzman (Mad). Pray note that these are all writer-artists*, hardly a negligible factor.

Humour being subjective, of course everyone will have their own favourite to contribute. The gist of my argument, however, is that comics books fail to raise guffaws to a level that, say, newspapers strips, animated cartoons and Franco-Belgian bandes dessinées routinely** do.

Meanwhile, DC Comics arguably boasted their singular genius humorist in Sheldon Mayer (Sugar and Spike). DC’s editors loved to divide and conquer, rarely allowing solo creators to take root, let alone flourish, in their tidy corporate garden patch. Given Mayer’s crucial early importance to the publisher’s rise, he was granted free(er) rein. Which leads one to ponder whether the assembly-line method, then, might not be utterly detrimental to quality humour.

So it was to my elated surprise that I came upon an authentically amusing (imho) tale betwixt the misaligned staples of a 1967 issue of Strange Adventures… what is more, uncredited. A mystery.

Which brings us ’round to another exceptional talent, a writer this time: long-time American Comics Group (ACG) editor Richard E. Hughes, who scripted most of the company’s mid-to-late output under an impressive array of aliases*** with a dry, deadpan, absurdist wit, most memorably deployed through the adventures of Herbie Popnecker, ably illustrated by Ogden Whitney.

In 1967, Hughes found himself at leisure with ACG’s demise (the final issues of its remaining titles, Adventures Into the Unknown and Unknown Worlds, were cover-dated August ’67). He passed through DC, scripting a smattering of stories for Superman czar Mort Weisinger (one might surmise that Kurt Schaffenberger, who worked for both editors, acted as the go-between), for Hawkman editor George Kashdan and Ghosts editor Murray Boltinoff before exiting the field. According to Wikipedia, « His final job appears to have been for Gimbel’s department store, composing response letters to customer complaints. » At least he’s received some posthumous recognition, as he was a 2015 recipient of the Bill Finger Award for Excellence in Comic Book Writing.

I do believe I can detect the Hughes cadence in The Monster Maker of Madison Avenue! According to GCD, the uncredited story is scripted by one Dennis Marks, an animation writer working for Filmation’s The Batman/Superman Hour at the time… but I just don’t know. It would be Marks’ sole comic book credit, and a speculative one at that. Besides, GCD attributes the artwork to Joe Orlando, which is flat-out, laughably wrong. A frequent problem of self-styled art experts is that they wear genre blinders. Most would never be caught dead reading, say, a romance comic, so they wouldn’t recognize (though they should!) the distinctive stylings of Jay Scott Pike (1924-2015).

On with our tale, which originally saw print in Strange Adventures no. 202 (July 1967, DC).

As for the ads parodied therein, I’m no expert, but I can hazard a few guesses: The Fiend in Your Fuel Tank refers to Esso’s famous Put a Tiger in Your Tank campaign; the housewive bluntly bestowing cleaning tips to her neighbour brings to mind Bold Detergent; The Green Knight surely lampoons Ajax’s White Knight; as for Popso Kooler’s Mister Power, it’s anybody’s guess. Pepsi commercials of the period looked great, but nary featured an animated lightning man. Anyone?

-RG

*Yes, Kurtzman (and Stanley) often worked with others to increase their output (and for the love of collaboration), but they fully controlled the mise-en-scène.

** They make it look easy… but it’s quite a feat.

***His imaginary roster comprised Pierre Alonzo, Ace Aquila, Brad Everson, Lafcadio Lee, Kermit Lundgren, Shane O’Shea, Greg Olivetti, Kurato Osaki, Pierce Rand, Bob Standish, Zev Zimmer… Fittingly, even Richard E. Hughes was a pseudonym: he was born Leo Rosenbaum.