« What is this ‘witch’s brew‘? Oh, that’s a special! It’s a squirt of everything! » — Pop Tate divulges one of his culinary secrets
A little while back (okay, quite a while back!), upon reading an article written by cartoonist Seth (John Stanley’s Teen Trilogy, The Comics Journal no. 238, Oct. 2001), this passage especially piqued my interest: « I have to admit right now that I like Archie comics quite a bit and I have hundreds of issues of Archie and its various spin-off titles. I can even tell you which years are the good years (1959 to ’65, incidentally) ».
As it happens, I’m in full agreement with the gallant Mister Gallant : this was when Archie’s Mad House and Tales Calculated to Drive You Bats came along, when Bob White (and Samm Schwartz, and Orlando Busino) were producing scads of wild and wooly covers featuring ghouls and bug-eyed critters, mole men and mad (though I’m told they prefer ‘eccentric’) scientists and sundry extraterrestrials and witches. The line’s cover layout was also nicely open, affording the artists plenty of latitude to indulge themselves. Here are some samples from the aforementioned creators at the peak of their formidable powers, before the end-of-recess bell rang and stifling homogeneity was henceforth imposed.
« Gosh! I never knew you had a school for monsters! »
« There are a lot of things about Transylvania that you American tourists do not know! »
Archie Comics’ earliest foray into monster humour was its long-running, in one form or another*, Mad House series (1959-82).
It doesn’t get any better than Samm Schwartz‘s cover for Archie’s Mad House no. 16 (December, 1961). The early issues featured Archie and the gang in slightly more surreal settings than usual, then they were phased out, with the noteworthy exception of Sabrina the Teenage Witch, who was introduced in AMH 22 (October, 1962). The title was a fine showcase for Archie’s best and most idiosyncratic stylists, Schwartz, Orlando Busino and Bob White in particular.
An idea they liked so well they used it (at least) twice. Bonus points for bothering to redraw it! This was Archie’s Mad House Annual no. 4 (1966-67), cover art by the aforementioned Bob White.
*It was called Archie’s Mad House (issues 1-60), then simply Mad House (61-65), then Madhouse Ma-ad Jokes (66-70), Mad House Ma-ad Freak-Out (71-72), The Mad House Glads (73-94), Madhouse (in a non-cartoony horror format, featuring the likes of Gray Morrow and Vicente Alcazar, 95-97), then finally Mad House Comics (95-130).