Customer Service Wolf: How May I Assist You?

« Thank you for calling customer service. If you’re calm and rational, press 1. If you’re a whiner, press 2. If you’re a hot head, press 3. » — Randy Glasbergen

Comedy oriented towards employees who work in retail is its own breed of humour. I remember my ex-boss warning me early on that ‘the public is stupid’ – and that’s certainly the impression one gets, being confronted (day in, day out) by customers unable to read signs (no matter how big and prominent one makes them), pulling on doors that are meant to be pushed, and asking questions so inane that it feels slightly surreal.

There are myriad comics poking fun at the daily frustrations of retail… most of them making observations of a rather obvious nature, though frustrated employees will still chuckle at them (it feels nice to be ‘seen’!) I have mixed feelings about all the people leaping from ‘look, I doodle in my spare time’ to ‘I am an Artist who has a Webcomic!’, but that’s a topic for another day. Occasionally one stumbles onto a gem amidst all the ugly pebbles.

There are several things going for Customer Service Wolf, drawn by Australian illustrator Anne Barnetson. Its immediate appeal is that it’s beautifully drawn, of course. I am impressed at the variety of animals, convincingly depicted. It’s also very self-aware and funny, appending the usual ‘customers are destructive/insane’ stories with an unexpected recurring punchline (hint: it involves a wolf’s sharp jaws). A bookstore is a backdrop for a very special kind of lunacy, and Barnetson has clearly has had her share of it.

The following have been scanned from the collection (2019), but you can view all of them at the Customer Service Wolf tumblr.

One of this strip’s strengths is periodically pointing out that we the employees are not so different from the customers we mock.

And I kept a really sweet one for the end:

~ ds

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