Beware, the Eye of Zohar Is Watching!

A 1968 ad full of spooky, green-glowy fun for the kiddies. An… interesting appropriation of Jewish mysticism. After all, Zohar and Kabbalah don’t really fall within the usual range of docile toy industry gibberish, straying closer to the realm of sideshow hucksterism, with its fortune-telling automatons.

Learn (a little) more about The Mysterious Game That Foretells the Future.


Wikipedia tells us: « The Zohar (Hebrew: זֹהַר, lit. “Splendor” or “Radiance”) is the foundational work in the literature of Jewish mystical thought known as Kabbalah.

There are people of religions besides Judaism, or even those without religious affiliation, who delve in the Zohar out of curiosity, or as a technology for people who are seeking meaningful and practical answers about the meaning of their lives… »

Why, hello there, Ms. Ciccone.

It’s hard not to draw a parallel between this toy’s name and eerie oculus and Charles Burns‘ Big Baby tale of a « Teen Plague » (from Raw vol. 2 no. 1, 1989). Be careful out there, kids!

« Taste the Kiss of the Almighty Kaballa-Bonga! »
I know, Mike. I can hardly believe it either.


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