Jean-Michel Folon: Just Another Belgian Genius?

« Less is more. » — Ludwig Mies van der Rohe

Once again, my initial instinct when I hit upon the notion of showcasing the work of Jean-Michel Folon was: « is he too obvious a subject? ». Then reason stepped in with: « to whom, exactly? »

Which brings me to my own tiny Folon anecdote: about twenty years ago, I was helping out a friend, who usually took off the month of January to travel. As it happened, it was usually the worst month for art freelancers, at least in my experience, so he was helping me out too.

Anyway, instead of working from home or some ad agency’s offices, I would work from his boutique, manning the four telephone lines while his regular employees handled the in-person traffic. One day, I took an order from a nice lady who, while I was filling out the relevant papers, gave her last name as Folon. « Like the illustrator? », I asked. « Yes indeed, he’s my cousin! », she replied, clearly delighted. « I’ve been living here in Canada for thirty years, and you’re the first person who’s ever asked! ». Which goes to show that one should think twice before extrapolating from one’s familiarity with a given subject. Or to put it simply, just because you’ve heard of someone, don’t assume everyone else does… whether they should have or not.

I can’t make mention of Folon without bringing up his strongest formative influences, Saul Steinberg (1914-1999) and André François (1915-2005); we’ll return to these gentlemen in due time.

To put it succinctly, Steinberg brought greater graphic and thematic purity to the gag cartoon… by dispensing with the gag, at least in the traditional sense. Not everyone dared to follow that perilous path, but Folon did, and similarly thrived.

Born in Brussels in 1934, Folon initially studied architecture, but soon detoured into drawing and never returned to his early vocation, though he certainly erected his share of edifices… on paper. He timidly began submitting drawings in 1957. A decade later, he had scaled and conquered the lofty North American market, landing cover assignments with The New Yorker, Esquire and Fortune, among others.

For example, this model of witty understatement from the week of April 11, 1970.

He turned his confident, limpid vision across all printed media, but also sculpture, tapestry, stained glass and animation. He passed away in 2005, but not before designing and establishing his own museum. Be sure to check this stunning place out!

Such a multifaceted career and œuvre being too gargantuan in scope for a simple blog post, I’ll mostly stick to a sampling of some of Jean-Michel’s drawings, produced during his first decade as a professional artist.

And here’s some of his later work:

This is Folon’s jacket for the 45 RPM single issue of Michel Colombier’s music (his adaptation of a baroque adagio by composer Alessandro Marcello). It had originally been recorded in 1971 for his US debut album, Wings (for Herb Alpert and Jerry Moss’ A&M label), which bore a variation of this Folon image as its European cover; the North American one was, to put it mildly, hideous.

Colombier, incidentally, belonged to that coterie of poor souls who did all the heavy lifting while their ‘collaborator’, Serge Gainsbourg, received and happily hogged all the credit.

In 1975, Colombier recycled the recycled adagio as the opening and closing theme for French public national television channel Antenne 2’s daily programming, accompanied by an appropriately graceful animated sequence by Folon.
Another local connection: Folon handled the artwork for this 1979 LP by musical whiz Jean Robitaille, who’d recently co-written the lovely 1976 Summer Olympics’ theme song. But my favourite Robitaille song has to be his duet with beloved songstress Renée Claude (1939-2020), St-Jovite, a fiendishly clever song about a singular sort of voodoo.
I must say I’m gobsmacked at the idea of the French post office selecting a Belgian artist to illustrate its stamp commemorating the 1989 bicentennial of the French Revolution. But what do I know? Folon did a great job.
When I state that Belgium seems to truly value its artists (see another example here), this is the sort of thing I mean: in 2010, five years after his passing, his native land issued a set of ten postage stamps saluting “The Magic of Folon”. ’nuff said.

-RG