The mild case of writer’s block co-admin RG referred to in his latest post is still with me, and has perhaps even graduated from ‘mild’ to ‘pronounced’. Still, the Venn diagram overlap of spring gradually unfurling its petals and an upcoming trip to Japan smoothly leads me into today’s topic — Japanese ice cream ads from the 1960s, a glorious injection of the cute and the colourful. While you shouldn’t expect a high level of historical detail about the following images (especially given my purely utilitarian ‘where is the toilet?’ level of Japanese), you can hopefully enjoy this little detour. Don’t forget to have some ice cream today.
Most of these are ads from the Snow Brand, which by now has become Megmilk Snow Brand, one of the largest dairy companies in Japan.
On a far more disquieting note, I’ll wrap up with this USSR ice cream ad from 1937:
~ ds
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