Won’t You Step Into Chéri Hérouard’s Boudoir?

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« Looking for love is tricky business, like whipping a carousel horse. » — George Cukor

As I’ve noticed that we’ve been dwelling strictly in the cartoonier suburbs of late, allow me to gently nudge us into the realm of high-end draftsmanship and bravura technique for a change. In so doing, let us turn the clock back a century or thereabouts.

French cartoonist-illustrator Chéri Hérouard, né Chéri-Louis-Marie-Aimé Haumé (1881-1961) is mostly renowned for his lengthy and fruitful (1910-1940) association with the ‘mildly risqué’ weekly La Vie parisienne. It is said that « During World War I, General Pershing personally warned American servicemen against purchasing the magazine, which boosted its popularity in the United States. » There always was — and let’s hope there always shall be! — considerable difference between the French and American mindsets.

« The Nightmare of Coal », Hérouard’s cover for La vie parisienne’s November 1st, 1919 edition. For those interested, there’s a classy hardcover collection entitled La vie parisienne: Covers & Cartoons 1917-1922 (Dover/Calla Editions, 2018). The art restoration is flawlessly executed and the translation is often hilariously botched.
La vie parisienne’s May 19, 1923 issue. « The hotel mouse and the field mouse: enemy sisters ». A ‘souris d’hôtel’ was a thief that plied her trade in chic hotels. A cat burglar of a sort. This sleekly sexy look is clearly based on Musidora‘s legendary turn as Irma Vep in pioneering cinéaste Louis Feuillade‘s epic 1915 serial Les Vampires.

Like many of the best and most free-spirited cartoonists, Hérouard illustrated books and magazines aimed at both innocent and decidedly roué readerships…

To wit, Hérouard produced sixty-four illustrations for a four-volume set of ribald historical tales entitled L’Heptaméron des Nouvelles de la Reine de Navarre — which is to say Marguerite de Navarre (1492–1549) — in a rather exclusive print run of 1540 copies (Javal et Bourdeaux, Paris, 1932). It was quite a challenge to pick just a handful. If you want them all, here’s a copy for sale while it lasts!

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Even with a limited colour palette, Hérouard was a master of light and shadow.

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Admire the depth of field in this image… so many planes, and yet it never feels cluttered. That’s composition (among other things).

In addition to the book, hand-coloured engravings of the illustrations were produced in a run of five hundred. I recently acquired my very favourite of the lot, and the kind seller graciously included an uncoloured version for comparison. And so, before:

… and after!

Some background on the technique of stencil colouring: the stencil is created using a zinc sheet one-tenth of a millimetre thick. Using a very sharp metal blade, previously traced openings are cut into the zinc sheet, according to the drawing and colour required. The stencil is then applied upon the printed proof (e.g. engraving, lithograph or phototype). For faithful reproduction, the necessary number of stencils must be traced and cut (an average of fifteen to forty stencils, sometimes up to sixty for more delicate works). In the course of the tracing, one must determine the range of values of each colour, beginning with the lightest, and define with precision the shape and location of the gradations, keeping in mind the effects of superposition. For each stencil, the colour must be prepared, taking care to maintain its tonal intensity throughout the printing process. This colour — be it gouache, watercolour, India ink or wash — will be applied using a special round hog bristle brush. In the case of certain stencils, the colour will be softened after its application, mixed and blended using a small softening brush.

Oof! Given the immensity and delicateness of the task, it must be noted that the colourist in question was one ‘Jacomet’, presumably Daniel Jacomet (1894-1966). Bravo!

And finally, here’s a… striking quartet of sepia rotogravure etchings, which were discreetly sold as a set in the years just preceding the second world war. For these, Hérouard adopted the transparent pseudonym of ‘Herric’… but the style is unmistakable.

« After the horrors of 14-18, the healthy pleasures of peace. »

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Such enthusiasm, such fire!

-RG

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